Brady is teaming up with plant-based meal company Purple Carrot of MA, the two announced on Tuesday, unveiling a line of TB12 meals that follow Brady's insane diet.
"Eating meals just like the ones we'll send out to our customers has helped me stay at the top of my game, and it's really exciting to be able to deliver the recipes and ingredients for people to easily cook these meals at home", Brady said in a statement. In addition to weekly meal deliveries, subscribers will also get exclusive access to special TB12 content and to giveaways of premium merchandise, memorabilia and more.
All the meals are aimed at improving athletic performance, are gluten-free, packed with protein and low in refined sugar, something Brady has entirely cut out.
On Tuesday, Purple Carrot unveiled the TB12 line of pre-packaged meals that will follow Brady's insanely strict diet. And now you can eat like him, too.
And it's not that much more expensive than a regular plan with Purple Carrot ($68), the company Brady has teamed up with to distribute the product. That group also includes Blue Apron, Chef'd, and HelloFresh.
While the average meal kit costs $8 to $12 per meal, folks interested in Brady's kit likely won't mind the slightly higher price tag, according to Erik Thoresen, a principal at food research and consulting firm Technomic.
However, Brady has cultivated an image as something of a "health guru" within the sports world.
"Tom Brady is looked at as nearly miraculous in terms of his health and longevity". Purple Carrot says orders will start shipping in early April.