There have also been reports that other parents at UCLA are unhappy and annoyed by LaVar Ball, but he has more sons coming to the program so they better get used to him.
"It's a little steep, " said Knight, and of Lonzo Ball he added, "He's an awfully great player". But it appears that money won't come from Nike, as veteran executive George Raveling gave his opinion on LaVar on Thursday - and it wasn't pretty.
Raveling's leverage extends further as the director of global basketball sports marketing for Nike, the company LaVar hopes - or likely expects - will sign his three basketball-playing sons to a 10-year, $1 billion shoe deal.
Raveling then added that Lonzo Ball, who is headed to the National Basketball Association after one season at UCLA, should get automatic entrance into heaven just for having to deal with LaVar being his father. And you don't even have to give it to me all up front. He also has two other sons, LiAngelo and LaMelo Ball, who have each committed to UCLA and are expected to be future National Basketball Association players, as well.
While it's not particularly related to business, the comment itself is rather interesting, with Raveling calling Ball, "The worst thing to happen to basketball in the last hundred years", according to SportsBusiness Journal. "Yeah, we have an interest".