Apple announces new iOS 11 features for consumers and developers

"You can always push play".

The company used a JetBlue flight reservation as an example of a potential integration with a third-party mobile app.

Of course, if you want to hide your penchant for Taylor Swift's most angsty ballads, you can turn this off and keep your guilty pleasures private. To put the scale of the challenge into perspective, Safari has a 15% market share of the desktop browser market, while Chrome's is close to 60% according to W3C data. Get the scoop and make up your own mind here. In fact, despite the availability of multiple enabling sources, 94% of mobile ad blocking happens in Asia-Pacific.

Apple senior vice president of software engineering Craig Federighi said the next Mac operating system will be named "High Sierra" in tribute to the California mountain range.

We do hope that will eventually come, of course, but right now, ARKit is what iOS really needs.

Another highlight of WWDC included a comprehensive overhaul to Apple's App Store, which will include original stories and editorial content updated daily in a new Today tab, as well as new Games and Apps tabs.

The pages for individual apps have also gotten a redesign - making for a much cleaner and nicer-looking App Store.

Apple has updated the Messages with a new iCloud synchronization which allows a better multi-platform and multi-device sync with automatic updates to message threads.The new Pro has a 10.5in display, created to fit the space between the traditionally sized 9.7in and the large 13in versions.The iPhone 5S, 6, 6 Plus, 6S, 6S Plus, SE, 7, and 7 Plus.

However, the latest updates contained no information on whether or not this will affect its recently launched paid for search function within the ultra competitive marketplace.

A new Siri interface on the Apple Watch will also blend users' calendar information with other useful details, like airline tickets they may have booked, the company said. "HomePod packs powerful speaker technology, Siri intelligence and wireless access to the entire Apple Music library into a handsome speaker that is less than 7 inches tall, can rock most any room with distortion free music and be a helpful assistant around your home".

It also has a "Musicologist" feature for streaming Apple Music through commands barked at Siri, as well as being able to answer queries about the song playing, such as 'who is the guitarist?' and so on. The company says that advanced sensors in Apple Pencil measure both pressure and tilt for natural drawing, annotating and note-taking.

Apple added a speaker category to HomeKit that lets you add and control smart speakers using the company's new AirPlay 2 protocol.

We will have to wait until the tail end of 2017 to see if Apple's HomePod will be a must have for homes and if its can steal back an early lead from its rivals.

Apple will begin shipping the HomePod to the United States, Britain and Australia in December.

One of the things that has given iPad Pro devices some credibility as work machines in the last two years is their multitasking and productivity features. Apple's also adding new photo-editing tools to the Photos App, and there's machine learning technology to detect a person's faces.