Rolls Royce Phantom unveiled

Rolls Royce Phantom unveiled

Rolls-Royce Motor Cars is ramping up the personalization options on the redesigned and re-engineered Phantom flagship limousine to allow owners to embed bespoke artwork behind glass in the dashboard.

With a completely new engine and enough prestige for a member of the British royal family, the new Rolls Royce Phantom sounds like it will keep the wealthy happy on their commutes. The new spaceframe is 30 percent more rigid than the spaceframe architecture on which sat Phantom VII. The same chassis will soon be used to underpin all upcoming Rolls-Royce vehicles including their SUV, to further enhance the ride across all models.

The New Rolls Royce Phantom will be the first of a new generation of Rolls-Royces to benefit from the creation of the Architecture of Luxury. An Extended Wheelbase version is offered with an extra 220mm added to its length.

Giles Taylor, Director of Design, Rolls-Royce Motor Cars, says, "Phantom is the epitome of effortless style, a historical nameplate that occupies a rarefied space in the luxury constellation and conjures a rare magic all of its own".

The next-generation Rolls-Royce Phantom will be revealed tonight at 9pm BST at an even in London - and Autocar will be providing full coverage.

The undeniable Pantheon grille has been reimagined and is at the heart of the design. The new headlamp realistic is iced inside and houses a ring of daytime driving lights and also a progressed lazerlight framework that throws light of up to 600 meters ahead during the evening.

At the back, the design evokes the handsome flowing rears of the 1950's and 60's Phantoms. The gem like backdrop illuminations have the twofold RR identifications scratched and they wrinkle in the bootlid to join the more articulated stainless steel boot cover finisher. "The Architecture of Luxury gives me the canvas to protect the lineage and brand integrity of Rolls-Royce without compromise". It comes with Active Cruise Control, Night Vision, WiFi hotspot and a four camera system with panoramic view, and that are only a few of the systems it has on board. Surely, that holds true to its eighth generation avatar as the attention to detail has shifted from outstanding to outright legendary. The occupant is treated to an environment of the most precious and contemporary of materials.

Under the biggest starlight headliner yet seen in a Rolls-Royce, you're surrounded by high gloss wood veneer on the door panels, centre consoles, dashboard and picnic tables. It also adds an analogue touch to the auto.

Once you've successfully completed this miraculous door opening-and-closing ceremony, you're treated to heated seats and heated front door armrests, a heated front center console lid, a heated lower C-Pillar, heated rear side armrests with all individual seats, and a heated rear center armrest. Rolls has fitted a heads-up display as standard in order to reduce the amount of information needed to be displayed on the instrument binnacle and present a cleaner and less cluttered look. The design language has evolved in a much more modern way and unseen levels of technology have been incorporated, including rear-wheel steering - a first for the auto - a new 12-cylinder engine, and the latest technology when it comes to streaming, entertainment, man and machine interface, and safety. It's certainly more modern and purer, but retains those classic design cues which make it instantly recognisable as a Phantom.

Cradled in the new structure is a new twin-turbocharged 6.75-liter V-12 to replace a naturally aspirated V-12.

It drives the rear wheels through new eight-speed automatic ZF satellite-aided transmission that uses Global Positioning System location to ensure that it is always in the right gear for what's coming up around the bend, depending on how hard you've been leaning on the accelerator today.