Hyundai plans electric car in strategic shift

Hyundai plans electric car in strategic shift

The brand added the new model will "spearhead" its plans to develop low-emission vehicles in line with its and sister company Kia's plans to introduce 31 eco-friendly models to the global market by 2020, with Hyundai taking a multipronged approach, consisting of electric, hybrid and fuel-cell powertrain options.

Power will increase 20 percent over the outgoing model, Hyundai says, and system efficiency will jump 9 percent.

If delivered as promised, the new fuel cell vehicle will travel 40 percent further than its first generation fuel cell SUV, the Tucson ix FCEV (ix35 Fuel Cell in the UK), launched in 2013.

Hyundai had initially championed fuel cell technology as the future of eco-friendly vehicles but has found itself shifting electric as Tesla shot to prominence and battery-powered cars have gained government backing in China. New components in the fuel stack have improved performance at start-up in cold temperatures. The new model doesn't have a name yet, but it embodies Hyundai's ongoing commitment to a new era for advanced eco-friendly vehicle technology and development. And instead of two differently-sized fuel tanks as in the current Hyundai FCEVs, the new version utilizes three tanks, all similarly-sized and made of more advanced plastics to reduce thickness. Earlier this year, Hyundai said that its second quarter profits had slumped by 24 per cent, because of political instability and uncertainty surrounding the situation on the Korean peninsula, and especially South Korea's relationship with the United States. More details on this front will be shared at the 2018 CES Show, where we'll also learn the official name of the model. Hyundai has also previously been criticised by industry analysts for being too reliant on conventional saloons in the USA market, and not concentrating enough on the SUV boom. Hyundai confirmed that it will launch a Kona EV in the first half of 2018.

In Korea, there are 10 fuel cell charging stations, only one-tenth of 100 in Japan, Hyundai said.