"We are optimistic about the future", said Scott Fink, chief executive of Hyundai of New Port Richey, Florida, which is Hyundai's biggest USA dealer.
Hyundai's United States dealers have pushed the company to invest more aggressively in SUVs and trucks as demand for sedans such as the midsize Sonata and the smaller Elantra has waned.
Hyundai added that they are working on new and refreshed SUVs that will be ready by 2020.
While sales of Hyundai's sedans are down as much as 30 percent so far in 2017, the overall market for crossover SUVs and pickup trucks of all sizes remains strong.
Toyota exceeded the expectations of the masses when it developed the Tacoma into a great off-roader and this best explains why the vehicle is the bestselling model in the midsized pickup truck segment.
We first laid eyes on the Santa Cruz small pickup concept at the 2015 Detroit Auto Show and immediately fell in love with it. In common with the Honda Ridgeline, the Santa Cruz concept was said to have a monocoque platform.
Hyundai has built open-bed commercial trucks for overseas markets for ages, and indeed, it's toyed with offering a pickup truck in North America for many years.
Originally expected to be released in 2018, the Santa Cruz is now said to be due to enter production in 2020. But even with the possibility of huge per-unit profits as an incentive, Hyundai chose to sit on the sidelines and watch as other Asian manufacturers - particularly Toyota and Nissan - have struggled mightily to make inroads into the full-size market. Meanwhile, the Santa Cruz will be based on the Santa Fe.
It's unclear what the Hyundai pickup would be called.