Tim Cook touted an "industry-leading" customer satisfaction rate of 97 percent for the Apple Watch onstage at today's event, and noted that it was the No. 1 watch brand in the world now, based on worldwide sales, provided it's using the same metric as a year ago.
The company also said it was making advancements to its heart rate app for the Watch, with new measurements including a person's resting heart rate and their recovery heart rate.
Adding cellular connectivity to the watch means that people will be able to stream music to their wrists and interact with other applications like WeChat without a phone present. You'll be able to receive calls, send messages and use maps with built-in cellular data.
Bloomberg says that Apple is already engaged in talks with carriers in the United States and Europe about plans to sell an LTE-enabled Apple Watch. While battery life remains a concern, Apple says the Apple Watch Series 3 is equipped with a new W2 chip that is 50 percent more energy efficient.
Based on leaks to the tech media, Apple is seen announcing three new smartphones, a third-generation Apple Watch with cellular connectivity and a new Apple TV set-top box capable of streaming 4K ultra-high-definition video. Watch OS 4, which comes with new watch faces and new characters.
There are two versions of the Apple Watch Series 3, one with cellular for $399 and one without cellular for $329.
There are rumours that the Apple Watch could launch at the same time as the iPhone 8 at an event on 12 September. The new smartwatch will come with a host of new improvements both in terms of look and feel, as well as hardware.
The new watch face won't be any larger than the current Series 2, though the device will be a hair thicker, he said. The device is said to run for up to 18 hours on regular use.
The Apple Watch has grown quickly so fast in fact that it is now the #1 watch in the world, topping the former leader Rolex. Instead, the Watch has built in LTE support, connecting directly to your cellular network.
Alongside these changes, Apple has introduced new straps and finishes as always.
BusinessKorea reports that the Apple Watch 3 could include a new micro-LED display, compared to the OLED display of its predecessors. The benefit of this is a device that no longer needs to be teathered to your phone at all times, giving you more flexibility.