So, while it's been around since 1951, the Land Cruiser is slowly becoming a model in a niche - but that hasn't stopped the Japanese automaker to proudly present it in front of the worldwide audience of the Frankfurt Motor Show.
The Land Cruiser sells in more than 190 countries all over the world, so it's the best Toyota in terms of availability.
Out back there are new bits including LED brake lights and a restyled bumper, plus a smaller rear garnish plate - which is not as delicious as it sounds. The dashboard has been redesigned and boasts a new instrument binnacle and centre console layout, with fresh and re-organised switchgear.
The 2018 Land Cruiser is available with either a 2.8-liter D-4D turbodiesel engine with 175 horsepower or a 2.7L gas engine with 159 horsepower.
Occupants now have the use of front seat ventilation, rear seat heating and automatic climate control, while an electric heated windscreen, heated washer nozzles, reverse-tilting door mirrors and a new smart key design have also been added. The grille's apertures have been made as large as possible for optimum engine cooling, while the headlamp main beams are positioned inboard to avoid damage when driving off-road.
Upmarket automatic Land Cruisers will new get Toyota's Safety Sense technology to help prevent or mitigate accidents. Eastern European markets also get the option of 2.7 and 4.0-litre petrol engines but there appear to now be no plans to offer these engines to United Kingdom buyers.
Japan's HiLux features a collision avoidance system with pedestrian detection and lane departure warning systems likely to make their way into Australian models. Both a six-speed auto and manual will continue to be offered in Australia, however, the V6 petrol will be discontinued from the local lineup following low demand - Toyota Australia says the 2.8 diesel accounts for 98.8 per cent of local sales.
While the VX grade will also pick up Blind Spot Monitor and Rear Cross Traffic Alert.