We're expecting to find out the United Kingdom launch date plus upfront prices of the new models this evening, with some reports based on apparent leaks from Apple suggesting the iPhone X could cost nearly £1,000 upfront.
On the iPhone X, Apple has removed the home button, and with it, Touch ID. As a major new feature that takes the utility of Apple Watch to a whole new level, released amid the Apple Watch's rapidly increasing popularity, cellular connectivity could be a major catalyst for the important device.
All three new phones will offer wireless charging using the Qi global standard.
Users will also be able to control emojis based on their facial expression alongside the option of wireless charging the device. The HDR display also supports Dolby Vision and HDR10.
iPhone X. Image source: Apple. There is also no "home" button. Pre-orders for the device will start on October 27, with availability date as November 3.
In honor of the iPhone's 10th anniversary this year, Apple announced the launch of the iPhone X, its most expensive phone ever, at a retail price of $999 for the 64GB version. As expected, the edge-to-edge display occupies almost the entire face of the phone, excluding a small cutout in the top that includes the phone's new camera system. She responded to this idea with a joke, saying she will continue to call the place where people go to buy Apple products "a store".
The new iPhone 8 will keep its predecessor's size - 4.7 inches - but have a higher starting price of $699, up from $649.
The 256GB model meanwhile in the USA will sell for US$1149 (A$1433), compared to the Australian price of A$1829 - a difference of A$396.
The back of the iPhone X, meanwhile, is outfitted with a glass casing that allows for wireless charging.
If you're not ready to fork over a thousand dollars for a smartphone, there's the iPhone 8 and iPhone 8 plus.
What's up with the Apple Watch Series 3? It will be in market from September 22 onwards.
The tech giant confirmed pre-orders for the two new phones will begin on September 15 and they will go on sale in the United Kingdom on September 22.