During the festive season or sale events, there is an increase in the cost of advertising slots, such as banners on the home page, banners on category pages, and ads on the mobile app. E-commerce sites are looking at advertising as a significant revenue stream. More than 1.3 million smartphones were sold on Flipkart in the first 20 hours of its sale which began on September 21.
India's e-commerce firms are likely to sell over United States dollars 1.7 billion [Rs 10,880 crore] worth of goods during the festive sale this year, with large firms, such as Amazon, Flipkart and Paytm Mall, line up products and offers to attract customers on their platforms. Amazon claimed a higher growth in sales in the smartphone category. Today, we pick the best offers across Flipkart and Amazon on the second day of the mega online sale. Apart from announcing a special tariff plan for the Apple iPhone 8, the latest entrant in the telecom sector has also unveiled a plan where you can get the new iPhone 8 for just Rs 16,200. Moreover, the company has pointed that over 80 per cent of the entire sales in the premium smartphones section is happening through the many Flipkart offers like No Cost EMI, Exchange, and Buyback Guarantee. Our carefully planning has also ensured that high selling smartphones such as Redmi 4 and Redmi Note 4 are in stock throughout the festive sale.
Flipkart was selling last year's iPhone aka the iPhone 7 at Rs 38,999. The e-tailer is also giving an exchange discount of Rs 15,300 with the smartphone. Both e-commerce giant has started taking the pre-orders for iPhone 8 and iPhone 8 Plus.
The specifications comes with an Exynos 8890 SoC paired with 4GB of RAM and 32GB of storage.
This amount can be further brought down to Rs 9,200 if you purchase the phone on Sept 29 using a Citibank card as the bank will give you a cash back of Rs 10,000. The iPhone 6S is available on Flipkart and Amazon at Rs 36,990 and Rs 39,381 respectively.
Last year's Pixel phone - the Google Pixel XL gets a price cut of Rs 26,000. On Paytm iPhone 7 is available at Rs 48,990.
There is an exchange discount of up to Rs. 20,341 that consumers can avail of on pre-bookings of iPhone 8 and iPhone 8 Plus on Amazon India. That is consumers spending within PhonePe using SBI Debit/Credit card can also avail this Instant Discount offer.
In other words, out of the 64,000 you paid, you will get Rs 44,800 back, reducing your net price to just Rs 19,200. This has been a trend with most online commerce companies.
The Huawei P9 is one of the few smartphones to see a major price drop during the ongoing sale. On the other hand, Amazon is selling the Galaxy S7 at Rs 39,400, nearly Rs 6,600 discount from the launch price of Rs 46,000. The laptop can be purchased from Flipkart for Rs 71,990, a price tag that shoots up to Rs 74,949 if you decide to buy it from Amazon.