Gucci's CEO Marco Bizzarri revealed on Wednesday that the luxury fashion label will become a part of the Fur Free Alliance and will "no longer use, promote, or publicize animal fur", beginning with its spring/summer 2018 line, Vogue reports.
Gucci has vowed to ditch fur in its collections and accessories.
Italy's Giorgio Armani a year ago committed to stop using fur, saying technological progress meant there was no longer any justification for cruelty to animals, while US brand Calvin Klein took the plunge in 1994.
"Being socially responsible is one of Gucci's core values, and we will continue to strive to do better for the environment and animals", he stated.
As part of the change a charity auction of the fashion house's remaining animal fur items will be held, with the proceeds going to the animal rights organisations Humane Society International and LAV. "With the help of HSUS and LAV, Gucci is excited to take this next step and hopes it will help inspire innovation and raise awareness, changing the luxury fashion industry for the better".
"Technology is now available that means you don't need to use fur", Bizzarri told Vogue.
By shunning fur, Gucci follows in the footsteps of brands like Armani, Hugo Boss and staunch animal rights campaigner Stella McCartney.
Anti-fur protesters have been known to demonstrate outside catwalk shows at fashion weeks around the world to call for an end to practices many see as cruel to animals, and luxury goods buyers - especially younger generations - have become more sensitive to environmental issues, too.
Joh Vinding, Chairman of Fur Free Alliance, added: 'For decades animals in the fur industry has been subjected to intense cruelty, living their entire lives in miserable, filthy cages.
After many years of discussion with the Humane Society of the United States, Gucci is going fur-free.
Well done to Gucci to saying no to unspeakable cruelty to animals for the sake of fashion.