Google Home now lets you order directly from Target

Google Home now lets you order directly from Target

Brick-and-mortar merchants are finding voice ordering to be another new buying channel to help sagging sales.

You now can't tie your Target account to Google Express, but Target says that will be an option in 2018.

Google's shopping service, Google Express has received new collaboration today, with the retail giant Target. As the following article reports, Target will be teaming with Google's digital platform to enhance customer ordering and payment options.

Target has been testing the Google Express service in California and New York City for a while now, and today it announced that everyone in the contiguous U.S. can now order its products through the service. With the Google Home device, Google represents these retailers best shots' at finding a way into consumers' homes in a market where Amazon Alexa-powered smart speakers now dominate. The Google Express voice assistant can be used via its app as well as through the Google Home voice-activated device and Android TV.

"Target and Google teams are working on the next chapter, building experiences that digitally replicate the joy of shopping a Target store to discover stylish and affordable products", said Target's chief information and digital officer, Mike McNamara.

"In the markets where we've offered Google Express, guests tell us they love the ease and convenience of shopping Target through Google". Today, it's making that service nationally available, across the continental U.S.

Target will further deepen its partnership with Google in 2018, as Target plans to make the Target REDcard debit or credit card available as an option for Google Express shoppers. You'll be able to get and reorder your favorite Target items and brands, like Up & Up household essentials and Cat & Jack kids' clothing; Target will offer 2-day delivery, as well as free shipping for any orders over $35. But Target Restock on its own couldn't leverage Google's voice computing platform, so Target is essentially placing its bets on Google. One of the core functions of the Echo is its ability to easily order and reorder products, so for the Google Home to be an equal competitor, it needs to be able to offer that same ability.