The feature will incorporate several food ordering services including Delivery.com, EatStreet, and ChowNow. But it's not at all what you might think; Facebook hasn't created its own answer to Seamless, which would be massive news for the restaurant industry. People already use reviews on Facebook business pages to help decide where to order from next, along with recommendations from their social circle.
Facebook Inc on Friday launched a service through which its United States users can order food for take-away or delivery directly through its app or website.
You can find the Order Food option by going to the Explore menu. Tapping the "Start Order" button begins the actual process of choosing what you want, and then there'll be the choices of pick-up or delivery depending on the restaurant. The feature is rolling out in the USA on iOS, Android and desktop.
Facebook is also partnering on food ordering directly with national chains Chipotle, Five Guys, Jack in the Box, Papa John's, Wingstop, Panera, TGI Friday's, Denny's, El Pollo Loco, and Jimmy John's. It's part of Facebook's attempt to get you to stay within the clutches of its app empire, rather than allowing you loose to do something as mundane as feed yourself.
Facebook has been developing a deeper relationship with food ordering businesses for some time.
Orders can be placed for either takeout or delivery, and if you already have a Delivery.com account, you can use your existing login.
It'll be available at launch in the United States only, and it's rolling out from today to Facebook's apps on iOS, Android and the desktop (Web).
That "we've been working on this for a year" bit surprised me.
The company, however, did not comment on how long the option had been live, or what percentage of Facebook users had it available.