The attempt at what looks to be a promotion of healthy lifestyle choices was castigated online, where people took to Twitter to suggest the feature could "shame" and even "trigger" those with eating disorders (which in the U.S.is said to be around 30 million people).
The feature, which apparently was meant to encourage walking instead of driving, also shows users how many mini cupcakes they would burn from their walk.
The Google search app for iOS has been updated with support for Drag and Drop on iPad and now lets you choose between Apple Maps, Google Maps, or Waze for directions. Horribly, it also took the extra step (sorry) of notifying you how many mini-cupcakes you'd worked off in the process. To help put that into perspective, we've estimated how many desserts your walk would burn. Google didn't immediately respond to a request for comment from CNET.
"This walk burns around 313 Calories - that's nearly 3 mini cupcakes", reads a message within the app's walking directions.
"Do they realize how extremely triggering something like this is for ppl who have had eating disorders?"
Google confirmed to the Telegraph that the feature, which is being tested in the iOS version of Maps, will end this evening after it had received "strong user feedback".
Calorie counter features are not new. It doesn't just show you the calorie count of the potential walk, it shows you what it amounts to in junk food - and in cupcakes, a type of food that is particularly associated with women. However, the app is not as widely used as Google Maps and doesn't include a cupcake comparison.