Remember the uproar Papa John's started when CEO John Schnatter blamed sagging pizza sales on NFL players protesting during the national anthem?
The pizza chain used its Twitter page Tuesday to apologize to anyone who thought talk stemming from the company's quarterly conference call almost two weeks ago was meant to be divisive.
The statements made on our earnings call were describing the factors that impact our business and we sincerely apologize to anyone that thought they were divisive.
In a conference call with investors, Schnatter - who appears in many TV ads for his company - blamed National Football League leadership for not taking decisive action.
The pizza chain said that it supports "the players' movement to create a new platform for change" but that it also believes that "as Americans, we should honor our anthem". "Open to ideas from all".
The company went on to tweet that it "will work with the players and league to find a positive way forward".
The chain then used an emoji for the middle finger, "those guys".
According to Papa John's Spokesman Peter Collins, the company tweeted these statements because they failed to adequately convey their true sentiments two weeks ago. "He said protests should have been nipped in the bud a year ago".
Using the company Twitter account, Papa John's maintained their claim that the NFL's business struggles have impacted their business.
Those comments left little doubt that Papa John's position was that the anthem protests were hurting their business, and they held Commissioner Goodell responsible for not dealing with the problem directly from the beginning.