The listings appear in a new section underneath the video description on the official videos on their channels, on both desktop and mobile apps.
YouTube has announced a partnership with Ticketmaster that will see tickets for artists' USA concerts promoted within their official videos. This is a huge move forward with YouTube's plan to build more artist-to-fan connections across its platform.
This integration isn't exclusive to YouTube, however - Ticketmaster also works closely with Spotify, the current king of music streaming.
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"We're just getting started". However it should be noted that this new feature is only applicable for Ticketmaster shows in North America right now, but there are plans to eventually expand it to the rest of the world. "And, as part of our ongoing commitment to support artists, we'll continue to find additional ways to make meaningful fan and artist connections", YouTube said. If your favorite artist doesn't have shows listed, they're either not in the program yet or don't use Ticketmaster. To view more or purchase, simply press "Tickets" to be directed to Ticketmaster's full website.
This isn't actually the first time that Ticketmaster has partnered with a web-based service. The streaming giant is now rolling out a "Tickets" widget. It's quite likely this will also apply to music videos with claimed ownership by artists and labels long before most modern YouTube content rules were in place. Both Spotify and Facebook allow Ticketmaster to sell concert tickets with integrated features. The company did say back in June that it has 1.5 billion logged in viewers watching videos every single month.
It adds: "Fans enjoying an artist's official music video on YouTube can now learn about upcoming concert listings and with a simple click, go to Ticketmaster to purchase tickets".