Lamborghini finally unveils the $200000 Urus SUV

Lamborghini finally unveils the $200000 Urus SUV

According to Lamborghini, this makes the Urus the fastest SUV in the world.

Lamborghini unveiled the all-new Urus SUV on Monday in a presentation that could best be described as shambolic.

All that power is sent to the road via an eight-speed automatic and a Torsen four-wheel drive system, which'll help the Urus blast from 0-100km/h in just 3.6 seconds.

Called the Urus, it features a 4.0-litre twin-turbocharged V8 engine - the first ever fitted to a Lamborghini model - that produces 641bhp and 850Nm of torque between 2,250 and 4,500rpm.

The long-awaited SUV comes with a good look at its specifications. You also get adaptive air suspension and carbon ceramic brakes as standard. There is also a high end infotainment system and a Bang & Olfusen sound system.

But the auto, which is the first utility vehicle produced by the firm for more than 20 years, has something of a dual personality, straddling the line between sports and luxury.

But this super SUV Urus is a very different SUV. Users may find rear space lacking; the low roofline styling of the small "sport coupe" BMW X6 is apparent here as well, and rear-seat room in the X6 comes at a premium. Company executives unveiled a concept of the rig five years ago, but this is the first time they have shown a real-life production version to the public.

Following Lamborghini's tradition of bovine-related names, the Urus is named after a wild ancestor of domestic cattle.

That distinction goes to the LM002, which was an off-road truck-SUV produced from 1986 to 1993.

According to IHS Markit, global sales for crossovers and SUVs have increased to 26.47 million units past year, from just 7.93 million units a decade earlier.

"The Urus fits perfectly within the Lamborghini family as a high performance vehicle".

As previously mentioned, Lamborghini has a reputation for creating stylish cars and even though Urus is an SUV, it still ships with a Lamborghini trademark design. Comparing the Urus with the Huracan Performante, the SUV comes very close to matching the sports vehicle.