GM also hopes to use its in-car Marketplace connections to expand purchases of products and services, such as additional access to in-car wifi, from its own replacement parts business and dealer network.
Technological advances have increasingly been coming to cars, with GM's Marketplace being no exception to this.
"We think we are offering a better experience to our core customers", says Santiago Chamorro, vice president-Global Connected Customer Experience at GM.
From now on, GM customers can order and pay for their favorite product from the comfort of their vehicle, probably trying to wash away the discomfort a traffic jam brings in any driver's life. Starbucks (SBUX) and Dunkin' Donuts (DNKN) integration will allow you to order your favorite drink or "food item" from your auto and then pick it up in the store or at the drive-through.
Initial partners include large companies such as Starbucks, ExxonMobil, Dunkin' Donuts and Wingstop.
Marketplace is the first of a series of new "personalization" services that will roll out over the next 12 to 18 months, according to Chamorro.
There will be limits to the functionality of the new marketplace feature since it's created to be used while driving.
Still, why would consumers turn to their vehicle dashboard as opposed to the smartphones they're likely tethered to anyway?
For example, GM will launch Marketplace with just Shell and Exxon Mobil icons in the fuel category. I mean, how many different touch screens are you going to have to go through to order one simple extra hot Grande half-caf vanilla latte with a double shot and a sprinkle of cinnamon?
- Delivery.com, allowing online ordering from favorite restaurants, grocery stores and other vendors.
A GM representative said Marketplace was tested and validated by GM to be safe to use while driving.
"For most retailers and consumer brands the daily commute is the only time not accessible in a consumers' day", said Chamorro.
Marketplace is an evolution of AtYourService, which used OnStar to provide drivers with information from merchants along their route.
The app is free, but the number of vendors is limited for now. Stay up to date with all the local news, weather and sports as well as live newscasts and events as they happen.