Direct also ships with four exclusive filters and is ultimately seeking to grow its user base even more by providing people with a more focused experience, albeit one that's still deeply integrated into Instagram. Along with your regular feed, there's the Instagram Explore Tab for finding photos the app thinks you're interested in, a Stories feature taken straight from Snapchat, live streaming, and the ability to send direct messages to other users.
The Instagram Direct app will be available starting Thursday on Android and iOS in Chile, Israel, Italy, Portugal, Turkey, and Uruguay, according to technology news website the Verge. "We can push the boundaries to create the fastest and most creative space for private sharing when Direct is a camera-first, standalone app", an Instagram Program Manager told The Verge. It now seems the company may have similar plans for Instagram. Once these apps are separated, the same can be said about swiping to the right in the main Instagram app.
Focused on image sharing, Instagram Direct opens directly to the camera so sharing can be easier than ever before. Direct comes with three sections: the inbox, the camera and the profile screen. This offered package is much better than the previous one, Facebook Chat.
The Direct app also comes with a feature that lets users switch to the main Instagram app. Facebook already operates Messenger and WhatsApp chat apps, with each of them having more than a billion users. Judging by Messenger's success, we can only guess that if and when Instagram rolls Direct out worldwide, it too could enjoy the massive popularity that being standalone has been proven to bring. All you have to do is swipe left once you are in the Direct inbox to reveal Instagram icon which will direct you to the Instagram app. If Instagram decides to release Direct globally, it could become the next big private messaging platform right next to Facebook's Messenger.