It should be noted that Microsoft has its own voice assistant - Cortana system, which is integrated in Windows platform 10. With Lexus, the LC, NX, RC, and LS models all have available EnForm 2.0, so any or all of those could get Alexa this year.
Toyota on Tuesday said it will start adding Alexa voice services to select Toyota and Lexus vehicles in the U.S. in 2018, with a rollout to additional models taking place in 2019.
Toyota suggests a number of ways users could use Alexa in the auto, such as for taking notes and setting reminders, activating apps, or for controlling other smart devices, such as the heating and cooling on your house. Just like the home version, Toyota's Alexa implementation can also gain skills from third party developers.
"We're thrilled that Toyota and Lexus will bring Alexa to customers on the road", said John Scumniotales, head of product for Amazon Alexa Automotive. Fiat Chrysler Automobiles, Nissan, Daimler, Ford and BMW have all already announced some form of integration of Alexa.
These companies will allow Alexa into their vehicles or integrating the voice service into the connectivity systems that link customers' cars and mobile phones.
Alexa will appear in certain Toyota and Lexus models.