"We are going to be here but the security has told us everything is fine", he said.
However, that hasn't proven to be enough for many as one of their stores in Gauteng, South Africa, was ransacked by disgruntled protesters, and it reportedly won't be the last. Reports indicated that the H&M shop at Sandton City in Johannesburg had been trashed on Saturday.
H&M spokesman Amelia-May Woudtra issued a statement later on Saturday saying they were aware of the property damage inside several of their South African stores. We have temporarily closed our stores in South Africa. We continue to monitor the situation closely and will open the stores as soon as the situation is safe again.
Violence spilled over in at least four malls as the latest race row to engulf the Swedish brand escalated, forcing the police police to fire rubber bullets at protesters.
Police said they were monitoring the protests, but that they had made no arrests so far.
"We strongly believe that racism and bias in any shape or form‚ deliberate or accidental‚ are simply unacceptable. We stress that our store staff had nothing to do with our poorly judged product and image". "At Menlyn police also managed a situation where the protestors had entered the shop and threw things around the shop".
He posted images of the carnage on Twitter along with the caption: "The time of apologies for racism are over; there must be consequences to anti-black racism, period!"
A police officer who declined to be identified in the press said members of the SAPS crowd control public order police unit had been summoned to the Kolonnade Mall, but there was no sign of the EFF members.
The firm's spokesperson, Amelia-May Woudstra, said the company was sorry for the ad, "We sincerely apologize for offending customers with an image of a printed hooded top that was published on selected global online channels".