More recently, its decision to demote news in its all-important News Feed rankings has rankled publishers who complain Facebook's interest in journalism only extends as far it suits the company's changing engagement priorities. Facebook also is working on a news section in its video tab, Watch.
Facebook has been running the same tests on Android since October a year ago.
Facebook now doesn't take any of the money from subscriptions publishers sell using its tool, which puts up a paywall when readers try to reach certain stories. "If anyone feels this isn't the right platform for them, they should not be on Facebook", she was quoted as saying.
Also announced at Code Media was an attempt by Facebook to push breaking news to its US-only Facebook Watch platform. "The way we're thinking about it now, this is very early stage, give a boost to broadly trusted publishers...give a boost to local news publishers", Brown said during an onstage interview. "This is us changing our relationship with publishers and emphasizing something that Facebook has never done before". "This is about Facebook doing something it's never done before, having a point of view and leaning into quality news", said Brown, a former CNN anchor.
According to TechCrunch, the deal means that when a user runs out of free articles from paywalled sites via Facebook Instant Articles, the app will load the subscription page on the publisher's mobile website.
Facebook is renovating itself to increase users' "time well spent" there, but the company's head of News Feed said the social network itself is still figuring out what that means. Given the wave of criticism over Facebook's handling of the fake news phenomenon, it's clearly an attempt to reframe the place news content has on its platform.
"Folha hadn't been publishing regularly on Facebook for a while, she said".
"If you follow a local publisher or if someone shares a local story, it may show up higher in [your] news feed".
This article was originally published by The Hollywood Reporter.