Layla Issa Abuzaid, AFC country director for Saudi Arabia, explained that this historic event "will be more than a world-class event; it is a catalyst through which we believe the fashion sector will lead other economic sectors, such as tourism, hospitality, travel and trade".
The General Entertainment Authority chief, Ahmad bin Aqeel al-Khatib, said that the construction of the building has already begun, adding that the new project aims to reach the global standard for the entertainment sector. It all falls under the progressive Crown Prince's Vision 2030 program.
However, in the administration of Prince Mohamad Bin Salman, women have been given various facilities, and as a beginning, women were given licenses to drive cars and were also allowed to watch football matches.
Saudi Arabia will be hosting its very first official calendar fashion week, from March 26 to 31. "Implementation has begun and we will continue until we achieve the highest standards in the world", Al-Khatib said, adding that it plans to invest USD64 billion in the entertainment sector in the next 10 years.
Khatib said hundreds of new companies have sprung up over the past year, registering for licences to take advantage of the budding sector.
Defence Minister Khurram Dastgir says Pakistan attaches great importance to its historic relations with Saudi Arabia and Iran.