Fitbit has launched its new smartphone Fitbit Versa with modern design and 4 days of battery back. The watch features a "squircle" display, basically a square rounded at the edges. Quick-release straps are available for the Versa in a wide range of materials including metal, silicone, leather and canvas.
Fitbit's Versa watch had already been leaked ahead of today's announcement, and it looks just as we expected. The Ace will go on sale in Q2 2018, and can also be pre-ordered straight away from the Fitbit site. It will be sold in black with a black aluminum case, gray with a silver aluminum case, and peach with a rose gold aluminum case. Fitbit's designed the Versa to be comfortable for any wearer, irrespective of wrist size.
It has numerous same features as the Ionic, and some new ones, too.
You'll also receive more personalised fitness guidance, with 24/7 heart rate tracking, on-screen workouts, and more exercise modes. If you want to pay for things with your smartwatch, you'll need to opt for the Fitbit Versa Special Edition, which has an NFC chip inside.
Like many of Fitbit's other products, the Fitbit Ace can automatically track steps, monitor active minutes, and remind kids to move when they've been still for too long.
Since it's designed for children, it doesn't have the same fitness prompts as the company's adult-oriented trackers. Namely, it comes in two colors: Electric Blue and Power Purple. Keep in mind Fitbit also announced earlier this month that it teamed with a popular women's health app, Clue, in order to give women a new way to track their personal health. This will include parental view settings, so you can control who friends your children. It also comes packed with the Relax guided breathing tutorials we've seen before. That's because they're created to help women track menstrual cycles, record symptoms from those, and compare them across cycles. Menstrual tracking will also make its way to the Ionic in Spring 2018 - and is only available to Fitbit users who identify as female.
It runs Fitbit OS, which is limited in scope but comes with a variety of apps through the Fitbit App Gallery.
This is all part of Fitbit's push to expand into new demographics.
With childhood obesity and diabetes rates continuing to rise, Fitbit clearly believes it has a responsibility to help more than just parents get in shape.
Swipe up on the touchscreen and you'll now be taken into a health dashboard, which shows you most of your vital health-tracking stats (although not, strangely, your sleep).
The Fitbit Versa also has the technical chops to back up their attractive aesthetic, with a solid list of features that includes heart rate monitoring, 50 meter water resistance, on-board music storage, and compatibility with a huge number of watchfaces and apps - making it one of the most impressive Fitbits to date, and even one of the most fully-featured smartwatches in general.