Taylor Swift is known for some cleverly hidden references in her music videos which eagle-eyed fans always spot.
The video shows off the very best of Swift and what endears her to her legions of fans - the ideal of a goofy and real person that always manages to fight its way up through her veneer of celebrity. The perfume ad sees a discontent young star break away from a fancy event, make amusing faces and then frantically dance around a gorgeous lobby. When she realizes her new invisibility, Swift begins to break out into silly dance moves.
The idea of not being seen is so freeing for Swift that she joyously tears off part of her long gown, kicks off her shoes and dances barefoot à la Maddie Ziegler-style through the venue, the subway and then in a city street in the rain.
They pointed out there appeared to be some similarities to a Kenzo perfume advert, directed by U.S. producer and actor Spike Jonze, which was released a year ago.
So far, no word from Swift or Kahn about the commentary surrounding the similarities.