Facebook CEO Mark Zuckerberg had a bit of a harder time during his second bout with the US Congress, failing to elaborate on how the platform collects data from users who haven't signed up to the site.
The shares fell steeply after it came to light that millions of users' personal information was harvested from Facebook by Cambridge Analytica, a political consultancy that has counted US President Donald Trump's election campaign among its clients.
One senses, for example, that such questions may not be long coming in more privacy-oriented Europe.
"As long as there are people sitting in Russian Federation whose job it is to try and interfere with elections around the world, this is going to be an ongoing conflict", the 33-year-old billionaire said as he prepared to testify again, this time before a House panel.
Mark was asked by multiple senators if he would ever he launch a version of Facebook that costs money, but is ad free - sort of like the difference between Spotify free and Spotify Premium.
The Facebook CEO has said before that his industry probably needs to be regulated.
The company's stock was up about 2 per cent even before Zuckerberg sat down. Facebook stock ended Tuesday up 4.5%, and ticked up another 1.5% in trading Wednesday.
Now the Facebook is working with governments in the USA, the United Kingdom and around the world to do a full audit of what they've done and to make sure that they get rid of any data that they still have.
Much of the effort was aimed at denigrating Democrat Hillary Clinton and thereby helping Republican Trump, or simply encouraging divisiveness and undercutting faith in the U.S. system.
Wearing a dark suit and tie instead of his typical T-shirt and jeans, Mr Zuckerberg remained largely unruffled and serious as senators questioned him.
Wrapping up his four minutes, Rep. Gus Bilirakis, R-Fla., commended the platform, saying "it's wonderful for us seniors to connect with our relatives". It's not enough to give people a voice.
It turns out, as you have already guessed, the spot for the most distrusted tech company went to Facebook.
"The only time we might use the microphone is when you use the video, but we don't have anything that is trying to listen to what's going on in the background", Zuckerberg said.
Zuckerberg said he did not know if there were conversations within Facebook about this, and, when pressed about the decision not to inform users' their data was breached, Zuckerberg said: "in retrospect, we clearly view as a mistake".
He said the company made big changes in the platform in 2014 that have prevented this specific situation with Cambridge Analytica from occurring again. Earlier this year, special counsel Robert Mueller charged 13 Russian individuals and three Russian companies in a plot to interfere in the 2016 presidential election through a social media propaganda effort that included online ad purchases using US aliases and politicking on USA soil.
Sometimes, we really forget the content you are sharing with your friends and family, is also accessible to the strangers as well.
"Our work with the special counsel is confidential".
Almost 50 United States senators and congressmen grilled Mark Zuckerberg this week about Facebook's political bias.
However, a former Facebook employee who used to work in its ads department took to Twitter to falsify Zuckerberg's response.
"I don't want anyone at our company to make any decisions based on the political ideology of the content".
"The claim that Facemash was somehow connected to the development of Facebook - it isn't, it wasn't, and Facemash isn't running", he said.