Today, something similar happened to Apple. The memo said the leakers were Apple employees as well as contractors and supply chain partners. "12 of those were arrested", says the terror missive from Cupertino, ironically leaked to Bloomberg. "The best way to honor those contributions is by not leaking", added the memo.
In 2017, Apple held a confidential meeting with employees in another bid to stop leaks. Accordingly, the employees who leaked information lost everything when they were caught red-handed.
Apple raised many eyebrows when it launched the iPhone X at a premium price point of $1,000. Last year, Facebook and Google also keep a tab on their workers and check what information they share publicly.
While Apple is yet to settle down with a clear pricing strategy, it is apparent that the company don't want to make any mistake once again as far as the prices of the upcoming lineups of iPhone are concerned. When asked why he did it, he responded by saying that he didn't think he'd be caught.
The use of outsiders is a premiere for Apple but it was the last resort the company appealed to in order to fulfill the massive iPhone battery replacement requests coming for clients who are unhappy with their Apple devices' performances.
Recent technology, often created by the very companies involved, is making it easier for internal investigators to discover which employees are divulging information. Apple has sent a caution to the employees on the consequences of the privacy breach in the memo.
In 2012, Apple CEO Tim Cook pledged to double down its security on the internal trade-related discussion. "Thousands" of people within the organization were privy to this information, but Apple's investigators identified the leaker, who said they shared it with a reporter. While it may seem flattering to be approached, it's important to remember that you're getting played.