Google pauses development of Allo in favour of RCS Chat

Google pauses development of Allo in favour of RCS Chat

Google has unveiled a new messaging system, Chat, an attempt to replace SMS, unify Android's various messaging services and beat Apple's iMessage and Facebook's WhatsApp with the help of mobile phone operators. The new app will be fully featured and would be packed with all the much needed chatting features which are presently available on various chat messaging app such as WhatsApp, Messenger, Telegram and iMessage. Google has long worked to get their Android partners and telecommunication carriers to support RCS by including support for RCS in Android Messages, offering the Jibe RCS Cloud Platform, and pushing to standardize the Universal Profile.

RCS is a communication protocol between mobile-telephone carriers and between phone and carrier, aiming at replacing SMS messages with a text-message system that is richer, provide phonebook polling and transmit in-call multimedia.

RCS has been in the works since 2007, steered by the GSMA mobile operator trade body.

Interestingly, The Verge says customers sending these messages will be charged for data rather than they would for an SMS message. The company has also revealed that around 55 carriers already support RCS, which include the predominant Indian carriers like Bharati Airtel, Reliance Jio and Vodafone. The search engine giant is integrating "Chat" into Android Messages, the OS's default app for texting.

Google recently launched Hangouts Chat, an enterprise messaging app to take on Microsoft Teams and Slack. Google is also keen to push Chat as a new age replacement of the SMS service of yore. Apart from this, the new Chat would also lets you share full resolution photos and videos within the app. Photos and Videos which you share through this app wouldn't not be compromised with the quality and you would be able to send full resolution images and videos through this app. We are fundamentally an open ecosystem. But the company wasn't able to deliver anything close to an iMessage competitor.

Google has effectively failed to develop a broadly adopted messaging app in the last decade, prompting yet another change in direction.

To ensure that Chat fares better than Allo, Google is devoting a lot of resources and time to its development. And from what we hear for now it seems that the Chat service that Google is preparing is going to be very different from apps like WhatsApp or even Apple's iMessage.

Without encryption, everything sent over the internet - from credit card details to raunchy sexts - is readable by anyone who sits between you and the information's recipient.

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This means it will consume a person's data plan, and not their SMS entitlement.