YouTube revamps its Red subscription service to offer standalone music streaming


YouTube revamps its Red subscription service to offer standalone music streaming

The service's Elias Roman commented: "The days of jumping back and forth between multiple music apps and YouTube are over".

There's also an existing YouTube Music app, but that's now being enhanced with the arrival of the subscription plan.

YouTube Premium is rolling out in the existing markets with Red - the US, Australia, New Zealand, Mexico and South Korea, where existing subscribers can continue to pay the old price of Dollars 9.99 per month. However, the leak from Lefsetz doesn't mention Play Music anywhere, so we'll have to wait for the official announcement from Google on its future. If you're already a YouTube Red member, or you join soon, your monthly bill won't go up.

A new ad-supported version of Music will be available for free, with a $9.99/month "Music Premium" tier offering ad-free content, background playback, and offline downloads.

YouTube will launch a revamped version of its music service, YouTube Red, which comes with extra features like personalised playlists based on individual's YouTube history and other usage patterns, Recode said.

Variety received a preview of the service earlier this week from the company's Lyor Cohen and T. Jay Fowler, and while it is in many ways similar to other major streaming services, a key advantage is that it is able to draw on YouTube's vast video archive for recommendations and links - not bootlegs or user-uploaded music, but officially sanctioned videos such as "Saturday Night Live" or BBC performances, as well as related non-musical content like televised artist interviews.

YouTube Music will be a new app, for mobile and desktop, and service specifically designed for play music (and music videos). At the airport? We'll recommend something relaxing before the flight. That means no matter what kind of music you like, where you are, what you're doing, or what mood you're in, you can easily find the right playlist for that moment. Well, it's YouTube's big music push, something that has been rumored for, well, years now and was recently said to be called YouTube Remix.

Visually, the new YouTube Music is mostly unchanged - down to the icon - from the previous incarnation of the service. As for its ad removal, YouTube premium removes all traces of them from any and all videos.

The initial launch includes the United States, Australia, New Zealand, Mexico, and South Korea. That also includes ad-free, background play and downloads across all of YouTube, plus the promise of more original shows from all over the world. It will expand more broadly in the coming weeks.

Canada, along with Austria, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland and the United Kingdom, will see YouTube Music launch "soon".