The Miss America pageant is re-branding itself as competition in which judges will now evaluate candidates based on their brains rather than their brawn.
Gretchen Carlson, chairwoman of Miss America's board of trustees, outlined the changes to the 2019 contest on ABC's "Good Morning America". "We are very sensitive to the fact that the swimsuit competition has always been our Achilles' heel".
Instead of strutting their stuff in a swimsuit or evening gown, hopeful winners will be asked to wear what makes them feel confident, expresses their personal style and shows how they hope to advance the role of Miss America, ABC News reports.
And Miss America organizers also plan to alter the evening wear segment of the contest, so that contestants can wear whatever they wish.
Big changes are coming to the Miss America competition.
The organization says the contestants will highlight their achievements and goals in life and how they'll use their talents, passion and ambition to perform the job of Miss America.
"It's what comes out of their mouths that we care about", she said. Sorry you're upset about the Miss America pageant getting rid of the swimsuit competition, my dude.
"Miss America's new mission statement is: 'To prepare great women for the world, and to prepare the world for great women,"' said Regina Hopper, the group's president and CEO.
The trio takes over for the leaders of the Miss America Organization who resigned in December after the Huffington Post revealed that leaders and employees had sent emails disparaging pageant contestants, including references to their weight and sex lives.
Carlson sued the former chief executive at Fox News for sexual harassment two years ago and is the first former Miss America to chair the board of the organization. "Thousands of women have been inspired to know that they can stand up and speak up and their voices will be heard, and if I've been a beacon of hope to any women in that process, it has been worth it".
Carlson is now part of an all-female leadership team at Miss America.
Kendall Morris, who competed in 2011 as Miss Texas, said the swimsuit competition taught her how to eat healthy and exercise, "not just for 15 seconds on stage but for a lifetime".
Miss America, America's favorite shitshow of a competition, has decided to make a radical change.