"IHOP is literally the "let's stop somewhere for food that isn't burgers" place.so freakish that they think burgers are the move", said Al Shipley. The company encouraged customers to guess what the "b" would stand for, but not many were guessing burgers.
Many speculated the name change was for bacon or for breakfast.
"We're flippin' from pancakes, pancakes, pancakes to burgers, burgers, burgers", the company announced on Monday, announcing the shift that it teased by mentioning a looming name change last week.
The announcement came out Monday morning, IHOP is now the International House Of Burgers.
"The goal is to get people to think about us for lunch and dinner", Haley conceded. It revealed a number of new burgers on its menu, calling them "ultimate steakburgers", including a "big brunch" burger that comes topped with an egg.
"We are definitely going to be IHOP", said Darren Rebelez, president of IHOP.
However, IHOP fans should take heart, as it doesn't seem like the chain is eliminating its trademark pancakes altogether. On its website, the company featured a countdown clock for when the "b" would be revealed.
Others called the name change "bizarre" and "a nightmare".