Obsessed with pancakes? We are too.
The "B" in question, of course, was that at the end of world renowned pancake emporium IHOP's announced new moniker, IHOB. So for those concerned about IHOP permanently changing their name shouldn't worry. The company explains, "Our new burgers are so good, we changed our name".
IHOP - er, IHOb - has gone all-in on the name change in terms of its online marketing platforms before the "b" in the new name was revealed.
There are seven new "Ultimate Steakburgers," made from black angus ground beef inside a grilled brioche bun. (That's the second highest grade the USDA gives.) Each patty is smashed on the grill, loaded with your choice of toppings and tucked between a toasted brioche bun.
IHOb was quick to respond, tweeting back, "All in is all we know". However, according to the Today Show, the chain said it is still offering pancakes and other breakfast items. Wendy's, which is known for its humorous and slightly snarky Twitter account, said it wasn't too anxious about the competition: "Not really afraid of the burgers from a place that decided pancakes were too hard".
Still, it's worth wondering why IHOP is going through all this trouble. The implementation of the logo has already been seen on the restaurants in-store menu's.