Fifa World Cup sponsorship revenue falls by US$179m for Russian Federation 2018


Fifa World Cup sponsorship revenue falls by US$179m for Russian Federation 2018

Ahead of the 2018 FIFA World Cup Russia™, FIFA and long-term partner Coca-Cola devised the longest-ever route across the host country in the project's history especially for Russia.

The North American bid collected 134 votes to the 65 for Morocco, which has now failed in five bids to host a World Cup.

The games will be played in 16 cities.

In a historic vote held in Moscow on Wednesday, the "United Bid" of Canada, Mexico and the United States beat out Morocco to win the right to co-host the 2026 FIFA World Cup, marking the first time that global soccer's marquee event will touch down on Canadian soil.

Although it will be the first tournament to be hosted by three nations, the vast majority of games will be held in the United States. Canada's sole World Cup appearance was in 1986 in Mexico, where they did not score a goal, losing to France, Hungry and the Soviet Union in the group stage.

The rival bid from Morocco, for the first 48-team tournament, was hoping for a late surge in support from lobbying efforts in the Russian capital on Tuesday but most observers expect the African bid to fall short.

The "United Bid" calls for the U.S.to host 60 matches, including all games from the quarter-finals through to the final.

"We cast our vote for the "United" bid as we believe the independent technical assessment made its advantages very clear".

The 82-year-old's attendance at the World Cup could put him in close proximity to his successor, Gianni Infantino, who has sought to draw a line under past scandals.

The "United" World Cup will generate $14bn (£10.3bn) in revenue and make an $11bn (£8.1bn) profit for Federation Internationale de Football Association, says Cordeiro.

Edmontonian Alphonso Davies, 17, was the first to speak in the United Bid's final presentation to the FIFA Congress prior to the vote.

Mexico has twice hosted the World Cup, in 1970 and 1986.

Officials have already talked of staging three games, one in each of the three countries, to kick off the tournament.

Vancouver will watch from the sidelines after the B.C. government, citing concerns over the possible costs of being a host city, was unable to come to terms with the bid committee.