IHOP grilled by Burger King, Wendy's on Twitter over IHOb name change


IHOP grilled by Burger King, Wendy's on Twitter over IHOb name change

Stay tuned for an announcement on what the b stands for. A bold move if you ask me, considering that they are located right across the street from In n' Out Burger. It's adding several burgers to its menu.

However, the president of IHOP Darren Rebelez told Business Insider not to worry - pancakes "aren't going anywhere" at the chain.

Burger King edited its logo on Facebook to reflect the words "Pancake King" sandwiched between pancakes instead of burger buns, in a taunt at IHOP's name change to IHOb - International House of Burgers. "How do they day-part their website, location pages, etc.so that no only are they ranking for lunch, dinner, burgers, etc., but they give the experience that they're actually as serious as their campaign says they are about burgers and not just pancakes and breakfast?"

The company's social media team put out a message that said there's no need to stress over the name change.

Steak n' Shake, which has been offering its signature Steakburgers since 1934, tweeted directly at IHOP (or IHOb, as they've rebranded their Twitter handle), saying, "A replica by definition can not be as good as the original".

Some of IHOP’s new burgers are Cowboy BBQ Big Brunch and Jalapeño Kick
Some of IHOP’s new burgers are Cowboy BBQ Big Brunch and Jalapeño Kick

Sliced steak maker Steak-Umm and Burger King took different approaches. The "IHOb" name change is only "for the time being", according to a company press release, to promote their new, limited line of steakburgers, and the familiar name we all know and love will be back soon. Netflix US tweeted: "brb changing my name to Netflib".

"This was always meant to be tongue in cheek for us", Rebelez said.

IHOP's decision to rename itself IHOb, or the International House of Burgers, infuriated many customers.

A&W was just as baffled as the rest of us. The chain, which serves pancakes for breakfast, changed its name on its social media channels and updated photos to put more emphasis on pancakes instead of its famous Whoppers.