In the latest Windows 10 Insider Builds, users have reported seeing a prompt that pops up when they try to install a third-party browser such as Google Chrome or Mozilla Firefox reminding them Edge is already installed.
For example, when visiting Google.com using Edge, you will see dialog boxes that make statements like "Switch to Chrome". You could then choose to open Edge, or install your preferred browser anyway, reports Windows Central.
If you attempt to download and install Firefox or Chrome on an Insider build now you no longer see the message that appeared yesterday (see below). In fact, almost 60% of the worldwide market uses Chrome (according to StatCounter), which has to be the reason why Microsoft is resorting to questionable methods in order to convince Windows 10 users to stick with Edge rather than switch to another browser, such as Firefox or Google Chrome. It's just one of the many annoying ways Microsoft pushes Edge, which only has 4% market share despite Microsoft's increasing desperation.
There's even a setting to turn annoying prompts like this off, and Microsoft is calling them "app recommendations". Try double-clicking your download.
Overall Edge was behind Chrome in two out of three benchmarks, significantly in the case of Ares-6, but also beat Firefox in two out of three benchmarks. Head into the settings and disable app recommendations.
Subjectively, I found Edge's performance to have undoubtedly improved from the early days of Windows 10, when pages would freeze as they loaded, leaving you unable to scroll.
The BBC understands that, unlike some of the other new features in the prototype being tested by Insiders, the warnings will not be rolled out to the larger population of Windows 10 users in the next update.
Now it's trying to intercept people before they install Chrome or Firefox without actually preventing them from installing those browsers.
Even more frustrating is the fact that Windows displays this prompt even when you're installing yet another browser.
Microsoft's motivation for experimenting with pushing Edge more aggressively can perhaps be explained by the browser's lack of success. We wish Google would quit nagging people so much too, but Microsoft is going too far. So maybe you should make Edge a better browser instead of thinking up new ways to shove it in our faces.