Apple did not improve the battery life of the new Apple Watch, and it still runs for 18 hours before needing to be recharged. It features all the same sensors as the iPhone X, including light and proximity, but boasts faster algorithms that promise to make it easier and faster to unlock your device using FaceID.
Follow KTLA Tech Reporter Rich DeMuro on Twitter, Instagram and Facebook! Apple said its new iPhone XR offers users "an iPhone X experience on an LCD", that including the various swiping actions to pull up different content. For instance, Face ID-which uses facial recognition software to do things like access your phone and approve payments-is back, but this time around it's faster, mimicking the way Touch ID sped up between the iPhone 5s and the iPhone 6.
"Apple Watch has become an intelligent guardian for your health", chief operating officer Jeff Williams said.
Another new camera trick is adjustable bokeh - you can snap a photo, and then adjust how blurry or sharp the background of your subject is.
The company, in a bid to bolster its spot in the premium smartphone market, also unveiled an upgraded smartwatch that takes electrocardiograms and detects falls. There is also a nifty feature called Dual SIM support, which means you can activate the phone with two separate phone lines. You can think of it as a blank SIM card that can be changed to a carrier of your choice-without physically replacing the SIM card. Both numbers would work simultaneously on one device.
The phones are updates to last year's iPhone X ("10"), which marks the 10th anniversary of the smartphone - stretching the screen while keeping the overall handset size at or near that of previous models.
The iPhone XS and XS Max will be available to pre-order on Friday September 14, and ship Friday September 21 in the U.S. and other countries.
Apple says the new watch will be able to detect an irregular heartbeat and start an emergency call if it detects that a user has fallen down. The iPhone XR goes on sale October 26.
At one point during Apple's keynote, three people demonstrating an augmented-reality game faced off while consumed by their giant screens, the ideal image for our binge smartphone times.
After months and of rumours and supposed leaks, Apple has finally revealed its latest range of devices in the form of the iPhone Xs, its larger sibling the Xs Max, iPhone 8 successor the iPhone XR, and the new Apple Watch 4. Furthermore, the Xr model lacks 3D Touch, but instead, incorporates a "Haptic Touch", which Apple is marketing, as a long-press is accompanied with haptic feedback. Both phones are available for pre-order this Friday, Sept. 14, and begin shipping Sept. 21. 9to5Mac reported that most mentions of AirPower had been scrubbed from Apple's website. While some might be quick to fault the company for copying others or coming out with features later than rivals, it's their attention to detail, ecosystem and gradual evolution that keeps people coming back for more. Come launch, you'll be expected to fork over at least £1,099 for one and if you wanted the top-end configuration with 512GB of storage, be prepared to shed a hefty £1,449.