Apple unveils updated Watch and priciest iPhone ever at latest launch

Apple unveils updated Watch and priciest iPhone ever at latest launch

All the upgrades to this year's iPhones are internal.

While the big reveal was Apple's largest phone yet, the 6.5 inch iPhone Xs Max, I was more impressed by the silicon that drives it.

The watch will also be able to detect when the wearer is falling, a feature Apple say could help in emergencies. Customers can adjust the depth of field after they take the picture.

The iPhone XR will be available in 64GB, 128GB and 256GB models in white, black, blue, yellow, coral and (PRODUCT) RED for $749.

The iPhone home button is officially dead.

The device only has one camera - a 12 pixel wide-angle camera - but Apple added a similar portrait feature found in its dual camera devices, which blurs the background. However, the XR loses out on 3D Touch and relies on Taptic Feedback for launching the camera or the flashlight.

As for the battery, Apple claims a stamina of 1.5 hours more than that of the iPhone 8 Plus. I can't help but think that, for many who want XS style but on a more affordable budget, the iPhone XR could end up being the smartest buy from Apple's 2018 line-up.

Apple hasn't compromised on the XR's defense against the elements, though. The cheapest phone in the iPhone line up is the iPhone 7, starting at $449.

At 5.94 by 2.98 by 0.33 inches (HWD), the XR is between the size of the iPhone 8 and the iPhone 8 Plus. The iPhone XS Max has a starting price of $1,099 (roughly Rs. 79,000) for the 64GB variant, $1,249 (roughly Rs. 89,800) for the 256GB variant, and $1,449 (1,04,200) for the 512GB variant. iPhone XS price in India starts at Rs. 99,900 for the 64GB variant and goes up to Rs. 1,14,900 and Rs. 1,34,900 for the 256GB and 512GB variants, respectively.

While the two XS devices will be available to pre-order from Friday and go on-sale on September 21, the XR will not be released until October.

The microphone and speaker were both improved to enable better calling from your wrists, and watchOS 5's new "raise to Siri" feature, which allows you to skip saying "Hey Siri", means I'm using the digital assistant more than ever.

Apple also showed off an upgrade to its 3-year-old smartwatch. Even a new version of the Apple Watch, called Series 4, has a 30 percent larger screen, making it fit even more information.

These features will be available to US customers later this year, but Apple did not say when it would make it to the rest of the world. The company says it's the first EKG available over the counter.

The larger model now comes with a 45mm screen, up from 42mm, and the smaller version's previously 38mm screen is now 40mm. At the launch, Apple called it a "breakthrough". They will have facial-recognition technology to unlock the device. The company also reiterated that it's now completely powered by clean energy.

Apple has unveiled the most expensive iPhone it has ever made, as part of a range of new product announcements.

It is the second event held in the Steve Jobs Theater, a 1,000 seat underground venue topped with a 20-foot high glass lobby and a metallic carbon-fiber roof.