Apple pushes Siri to the fore at annual developer conference

Amazon introduced the Echo way back in 2014, and Google started shipping its competitor, Google Home , last year. As a smart speaker, it's designed for Siri to handle advanced searches within the music library. That leaves Apple . Although it was the first smartphone maker to come out with a digital assistant when Siri debuted in 2011, it hasn't had a stand-alone assistant.

New speaker? Apple hopped on bandwagon before

Siri has taken acting lessons and now delivers his or her lines with a little more human-like inflection. The update isn't necessarily relevant for most home macOS users, who typically have a consumer-level laptop or desktop, but targeted more toward studios and other creative professionals.

Apple kicks off event with virtual reality, browser privacy

Apple Pay, meanwhile, is being updated to support peer-to-peer payments right in iMessage. Apple has also added translation to Siri , enabling travellers to translate from English to Chinese, French, German, Italian and Spanish and vice versa.

IPhone's Siri likely to expand as part of boost to iOS

The features are part of the Mac software update this fall, to be called High Sierra . Apple said that makes the Mac a great platform for development virtual-reality "experiences". Apple says that "only after "Hey Siri" is recognized locally on the device will any information be sent to Apple servers, encrypted and sent using an anonymous Siri identifier".

Amazon Prime Video is coming to Apple TV later this year

Viewers want to watch their favourite programs on whatever device they choose. Cook did not confirm whether the other half of the May rumor-that Apple TV will return to Amazon's virtual store shelves-will come true. Analysts estimate that the ascendance of Prime Video gave Amazon a better starting point for negotiations. Amazon and Apple declined to comment on how their differences have affected customers.

What to expect from Apple WWDC 2017

We will be sharing Apple's announcements from WWDC as they happen, details on how you can try iOS 11 early and buying advice for new hardware . While Apple is extremely unlikely to announce its special 10-year anniversary iPhone , or indeed a 7S or 7S Plus, it could launch the iPhone SE 2 , the second iteration of the popular, smaller version of its latest handsets.