There's no denying the iPhone X price tag is just as eye-popping as that handsome edge-to-edge OLED display.
"As it turns out, most people are now paying for phones over long periods of times".
"Apple's confusing iPhone family now includes three pairs of practically identical phones: the regular and Plus versions of the iPhone 8, 7 and 6s". Very few people will pay for the price tag of the phone initially.
The New York Times' Farhad Manjoo said the new iPhone 8 and iPhone 8 Plus are "overshadowed by the US$1,000 (S$1,345) all-screen iPhone X".
"When you look at it, the iPhone, in particular, has become so essential in our daily lives, people want it to do more and more and more", he added.
Tim Cook was put on the spot about iPhone X pricing, with Apple's CEO questioned as to whether the new flagship smartphone was too costly for the typical American user.
But in his first interview since the iPhone X's unveiling, Tim Cook said he believes it's not that expensive.
Apple announced the iPhone X last week, and it will be available to pre-order October 27, and ready for shipping November 3.
Cook nodded and answered in the affirmative, seemingly prepared for the question.
Our objectives aren't big revenues. When asked if people should be anxious about hackers or other threats, he said, "not with us, because we're about your privacy". "I wish everyone in America loved America this much".
Justin Danhof, general counsel of the National Center for Public Policy Research and director of the Free Enterprise Project, attended an Apple shareholders meeting in February 2014.
Cook tells the Bloomberg Global Business Forum in NY that teaching computer and app coding to the masses is critical for fostering a strong middle class - a return on investment in digital education.
Apple CEO Tim Cook hasn't been shy about his support for DACA, the federal program, now under threat by the Trump administration, to legalize immigrants who came to the U.S. illegally as children.
"Apple has never been about selling the most of anything".
We get it, the iPhone X is packed with features but saying that the price is worthy of such leaps forward like an edge-to-edge display (done by Samsung and Xiaomi before) and facial recognition (done to a degree by Samsung and Windows Hello) just feels like you're trying to pull a fast one.