Samsung's mobile business chief, Koh Dong-jin recently noted that Bixby hasn't been a resounding success, and that Bixby 2.0 would address the shortcomings of its predecessor.
Former vice chief of Samsung Research in America, Chung Eui-suk, is now the head of Samsung's service intelligence group at its headquarters in South Korea, having been appointed to over see the next steps for Bixby which will aim to reverse the lacklustre response the virtual assistant has had, according to the Korean Herald. The report says Samsung Research America's Vice Chief Chung Eui-suk is now the head of developing Bixby as well as other artificial intelligence services.
Samsung isn't ready to give up on its personal assistant, though, and it has doubled down on an effort to breathe new life into Bixby. It can understand and speak about eight languages, hoping to take on Siri and the Google Assistant.
Korea Herald reportedly reported that the improved version of Bixby will finally have a third party support so it can be used by products other than the tech firm's flagship smartphones like the Samsung Galaxy S8 and the Samsung Galaxy S8 Plus. The move is meant to enhance the performance of the virtual assistant, which has received a lackluster response so far.
The company is however looking to change things with version 2.0 of Bixby that is now said to be announced on October 8 at Samsung's developer conference in San Francisco.
Samsung first made Bixby available in the company's home country this year and it was later rolled out across the globe in August with Korean and English languages. The digital assistant's update might feature integration with third-party services as well as other Samsung gadgets. Samsung phones like the Galaxy S8 that support Bixby will be able to take pictures, identify objects, and provide context to images using Bixby.