Unveiled at the Dubai Motor Show, the 720S was a special commission for McLaren Special Operations (MSO), which added "more than 120 hours" to the production of the vehicle. This quote is painted across the upper surface of the wing in gold Arabic lettering, stylized to echo the Dubai city skyline. This includes a 24-carat gold engine heat shield and gold-painted wheels.
Inside, the one-off 720S gets Alcantara and black leather trim, carbon-fibre sill panels, fascia vents and steering wheel trim, along with satin gold extended paddle shifters, a gold centre band and lower spokes on the steering wheel, and a gold-colour applique on the door trims.
The product of the MSO Bespoke programme, which allows customers "almost limitless" customisation options, the 720S is finished in satin black paint with gold-coloured wheels, with matching interior trim.
MSO has also swapped out the car's "front splitter, air intakes, rear bumper and roof with carbon-fibre units", the magazine adds.
The theme of "achievement" was a key sentiment behind the commission, as Andreas Bareis, Managing Director Middle East, Africa & Latin America for McLaren Automotive, explained: "The quote from Bruce McLaren rings true not only of the history of McLaren, but also the achievements of the UAE and the Gulf states over the last four decades". Based on the new 720S, the company says personalising the auto added more than 120 hours to the production process.
That's of course the kind of attention money can buy, along with a visit at McLaren Special Operations (MSO) who was tasked to deliver this exclusive take on the new arrival at the behest of a wealthy client. That's in addition to the regular carbon fiber interior upgrade pack.