"OLED is clearly a next-generation technology leader and for this reason, LG Display is accelerating its research and development into OLED so that we can provide differentiated products to customers and markets". Clever AI technology inside the TV upgrades whatever is being displayed to close-to-8K quality.
In addition to just being a remarkably thin and attractive OLED set with near-perfect blacks and eye-popping hues, you can use the rollable TV in three distinct modes. The LG OLED display is not simply flexible, users will be able to roll it up like a newspaper. The TV, that comes with a 65-inch 4K OLED rollable display is expected to make its first appearance during the CES 2018 to be held at Las Vegas. It revealed its 88-inch 8K TV, alongside the new ThinQ software, a week before CES kicked off.
Now for 2018, even the insane build of the W7 OLED has been completely outdone by an all-new OLED 65 inch 4K HDR TV prototype that can be essentially rolled right up like a sheet due to its ultra-thin and extremely flexible build.
As homes become smarter, the devices within them need to become more agile - and arguably no gadget at CES this year does that better than LG's new concept 4K rollable screen.
Overall global liquid crystal display (LCD) TV shipments in November slightly declined by 1.6 percent month over month, falling to 24.4 million units, as Black Friday demand in the United States declined in 2017 compared to the prior year.
The E8 is a direct parallel to the E7, and brings the W8's technology to a more conventional TV. Only the higher-end OLED TVs will have this new processor: Ultra HD TVs and some of the cheaper OLEDs will have an A7 chip. With another press of the remote control, the panel sinks even deeper into its base box, leaving only a wide strip at the top that can be used to show smart home information, music controls, or whatever other ambient updates you want to see. The company also launched their innovative OLED wallpaper TVs previous year.
The LEDs in The Wall's panel can be switched off individually in the same way as an OLED display.
The Alpha 9 processor also features high-frame-rate support up to 120 frames per second, removing judder or motion blur for high-action content like sports.