'There is a general level of annoyance among users and many have chose to use a VPN app, or are using other risky apps or steps, to go back to the old Snapchat as that's how annoying this new update has become, ' it says.
Recently, the messaging app popular among younger smartphone owners launched a major redesign, aimed at drawing a line between communications with friends and content from publishers, the produced short, text-heavy videos from outlets like Vice or Cosmopolitan. Thousands of creators, those with large followings, will start seeing a barrage of new analytics including view count and demographic analytics on their Snapchat profile.
Snapchat faces increased pressure from photo sharing app Instagram, which has incorporated several features from its rival such as the ability to post Stories that disappear after a set period of time.
There is a petition posted to Change.org, with more than 1 million signatures, urging Snapchat to roll back the update. To find your friends' stories, you will have had to swipe left, where they now sit interspersed within your direct messages. Model and wife of USA singer, John Legend, Chrissie Teigen tweeted that she didn't like feeling that her followers no longer felt like friends as a result. The redesigning of the app has been the most waited among the audience of the app and has earned over 171,000 one-star reviews over the last month on the App Store, according to the report provided by App Annie.
"As expected, it will take time for our community to get used to the changes, but overall, we are pleased with the initial results".
"One person tweeted "@Snapchat HATE the new #update", while another wrote, "think I use snapchat 90% less than what I did before the update".
"There is a lot of work ahead as we optimize the updated application, but our early observations support the thesis behind the new architecture and the many growth opportunities that it provides". "People want to follow influencers because they really like them, whereas Snapchat just sees them as brands".