Google Bans Bitcoin Advertisements in Policy Change


Google Bans Bitcoin Advertisements in Policy Change

Google is cracking down on advertisements about cryptocurrencies and related offerings like ICOs in an update to its Financial Services ad policy.

Search giant Google has said it will change its financial product policy in June this year, a move that will see advertisements related to cryptocurrency effectively banned. In fact, after expanding our policy against risky and derogatory content in April 2017 to cover additional forms of discrimination and intolerance, we removed Google ads from 8,700 pages that violated the expanded policy. Last year, Google generated $95.4 billion in ad revenue, up 20 percent from 2016.

According to the search engine giant, it blocked 79m ads on its network a year ago for automatically sending people to malware-laden sites and removed 400,000 of these unsafe sites. "But in order to make money from Google ads, you have to play by rules - that means respecting the user experience more than the ads".

According to the document, ads related to "cryptocurrencies and related content (including but not limited to initial coin offerings, cryptocurrency exchanges, cryptocurrency wallets, and cryptocurrency trading advice)" will no longer be allowed on Google's AdWords platform.

The restriction will apply to Google's search platform, YouTube and third-party websites where Google sells advertising space through AdSense.

Bloomberg reported that the company suspended 7,000 customer accounts for ads that impersonated a news article-what Google calls "tabloid cloaking"-and blocked more than 12,000 websites for copying information from other publications". That's an average of 100 per second, and an increase from 1.7 billion removals of bad ads in 2016.

They have already updated their gambling policies to address new methods of gambling with items that have real-world value (e.g., skins gambling).

Scott Spencer, director of sustainable ads, said: "Improving the ads experience across the web, whether that's removing harmful ads or intrusive ads, will continue to be a top priority for us".