Facebook adds fuel to privacy row: We track non-users, says Zuckerberg

Facebook adds fuel to privacy row: We track non-users, says Zuckerberg

"We don't acquire data from Facebook [unlike Cambridge Analytica] so these changes won't have any impact on our business", TargetSmart CEO Tom Bonier told The Post, asked about the elimination of the Partner Categories program.

A little-noticed segment of Facebook CEO Mark Zuckerberg's testimonies before USA lawmakers last week was that pertaining to the company's marketing tactic to enrol children. It would be hard for an antitrust action against Facebook to gain traction, especially in the U.S. where antitrust laws are created to protect consumers rather than competitors, as Facebook provides more and more services to its users for free.

Facebook says the reward amount for reporting bugs and leaks could go up to $40,000.

"We've got to fix that", said U.S. Representative Ben Luján.

"This hearing will be an important opportunity to shed light on critical consumer data privacy issues and help all Americans better understand what happens to their personal information online", Committee Chairman Greg Walden and Ranking Member Frank Pallone said in a statement. Other information comes from "cookies", small files stored via a browser and used by Facebook and others to track people on the internet, sometimes to target them with ads.

Goggins said feeding voters with ads that match their social media profiles would only reinforce their existing world views.

The Facebook universal login feature is comfortable, but Facebook gains insight into your app behavior and knows which apps you use, another piece in the profile Facebook has generated about you. Chris Calabrese, vice president for policy at the Center for Democracy & Technology, said that Facebook needs to reveal what it is doing with all of this information. Also, that doesn't limit Facebook's ability to collect data on you, and it doesn't let you delete any of the info the company has on you.

A recent survey conducted by Recode and market research firm Toluna found that 23 per cent of respondents said they'd be willing to pay to use a version of Facebook that had no ads.

"Of all the social media that are out there, Facebook and Instagram provide the most available targeting options", she said.

Ultimately, however, it is incumbent upon social media users to take some basic precautions to protect themselves and take personal cybersecurity more seriously.

While we can debate on how true that actually is, it doesn't change the fact that it is happening and that it is concerning.

Wen said that, although he believes that the Facebook boycott wasn't successful, its intention was reasonable.

The 2011 consent decree capped years of Facebook privacy mishaps, many of which revolved around its early attempts to follow users and their friends around the internet.

The ACLU is pushing USA lawmakers to enact broad privacy legislation including a requirement for consent prior to data collection. "I agree that something needs to be done, but I don't think boycotting Facebook is the right idea, and neither is it a successful one".

If Congress wants to regulate Facebook, following the European Union's General Data Protection Regulation model, which states that every user has the right to be informed of where their information is going and that data has the right to be erased upon request of a user, could be a step in the right direction.